Asian Vs Caucasian Models In Singapore

"Asian Vs Caucasian Models In Singapore"

About

An inquiry in the fashion industry's use of Asian and Caucasian models in advertisements and fashion shoots in Singapore. Studying the factors that result in the frequent use of Caucasian models in fashion shoots and the frequent delineation of Asian models in advertisements

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http://asianmodelsblog.blogspot.com/2010_10_01_archive.html

Past

- September 2010
- October 2010
- November 2010
- December 2010
- January 2011

Credits

Factors that might result the frequent use of Caucasian models

Sunday, November 21, 2010

Singapore is an Asian country, yet there is a noticeable disproportionate amount of Asian models and Caucasian models used in fashion shoots for local fashion magazines. Magazines such as Her World Singapore, L’Officiel Singapore, Harper’s Bazaar Singapore, Style Singapore, ELLE Singapore, and many other local magazines featured more Caucasian models than Asian models in fashion shoots and ads. Asian models on the contrary, were being featured mainly in lifestyle product ads, local slimming centre ads and Asian beauty product ads. If an Asian model were to be seen in a fashion related ad or photo shoot, the brand that she’s modeling for is most likely an Asian brand. Is it because Asians could not pull off as well in fashion shoots or the media’s and audience’s racial stereotype thinking that results them being featured less in fashion shoots? Could it be that their physical proportion is not as ideal as the Caucasian models or the difference in their cultural background that affects the upshot? A survey questioning the possible factors that results the frequent use of Caucasian models in fashion shoots than Asian models was being done and the majority of the votes goes to physical proportions, second were the media and consumers and the last was culture. Are these reliable factors that results the disproportionate amount of Asian models and Caucasian models used in fashion shoots for local fashion magazines?

Though Asian models are emerging in the modeling world, Caucasian models are still more well-liked and were look-upon as fashion icons due to their strong features and having ideal model proportions. Due to the huge popularity of Caucasian models in the modeling industry, the media is featuring more Caucasian models, which therefore mold the perception of the audiences. Hence, the consumers’ eyes are trained in a manner by which Caucasian models are more identifiable with fashion. The media since long time ago has molded the audiences’ view on Caucasian models and Asian models. Thus, has resulted the stereotyping of race to be use for fashion ads and shoots. Other than all the above mentioned factors like culture, brands, media, consumers, racial stereotyping and physical proportion that may affect the race of model being engage for fashion related photo shoots, the history of a country might also be an issue that results the diverse race used in fashion shoots.

Popular Asian models

Thursday, November 18, 2010

While Asian women don't exactly dominate the modeling scene, they are becoming increasingly popular. Here are the few renown Asian models in the fashion world.

Tao Okamoto

Tao Okamoto is a Japanese model who has been a face of Ralph Lauren. She has appeared in advertising campaigns for Ralph Lauren, Benetton, HM, GAP, Zac Posen, Kenneth Cole, and Uniqlo Heattech and editorials for Allure, Harper's Bazaar, V magazine, and Chinese, Japanese, French, American, and Russian Vogue.

Shu Pei Qin

Shu Pei Qin was featured on the cover of the August 2010 edition of Vogue Magazine (China) and has also been featured in Teen Vogue and Elle magazines. Shu Pei is from China and models in both China and the United States. She has a contract with Maybelline cosmetics

Du Juan

Du Juan is a Chinese fashion model and former ballerina. She graced the cover of the premier issue of Vogue China and has since become a fixture in its pages, appearing in almost one editorial per issue since its launch in 2005.She has also appeared on the cover of the 2006 TIME with fellow model Coco Rocha, and is one of the models featured in the 2008 Pirelli Calendar, which was shot in her native Shanghai. Du has appeared in editorials for Allure, Harper's Bazaar, Elle, V magazine, i-D and the American, Chinese, French, Italian, Korean and British editions of Vogue.

Ming Xi

Xi Mengyao from China, widely known as Ming Xi, was one of the finalists at the recent Elite Models’ Look World competition. She made her international debut on the runway of Paris recently, and it was quite an impressive one too. She walked for the Givenchy Couture, Fall/Winter 2010 show, which cause quite a stir among the fashion watchers. Xi has been featured in Vogue and Vanity Fair.

Liu Wen

Liu Wen is a fashion model from China. She became a national success when she landed the cover of Chinese FHM in the beginning her career. She then started working for Chinese fashion magazines like Vogue and Harper's Bazaar. For the Spring 2009 season, she appeared in seven major campaigns, including DKNY Jeans, The GAP, Barneys New York, Benetton, Alexander Wang, Converse, and cKone. She has also appeared in campaigns for Bergdorf Goodman, Calvin Klein Alexander Wang, and Vivienne Tam. She has appeared in editorials for Chinese Elle, Marie Claire, Harper's Bazaar, Allure, i-D, Interview, V, W, and American, Chinese, British, Portuguese, German, French, and Teen Vogue.

Sun Feifei

Sun Feifei is a fashion model from China. She represents China in Elite Model Look in 2008 and starts to model locally. She has been featured on the cover of Chinese Marie Claire, Chinese Elle and appears in two editorials for Chinese Elle, V editorial and Chinese Vogue editorial.

Rising of the Asian models

Wednesday, November 17, 2010

More and more Asian models are appearing in the fashion industry. Designers are introducing more Asians on runways. Maybe they're starting to realize that there are actually lots of rich brand-conscious women in Asia.

Asian Models being featured in Fall 2010 Runways

Anna Sui