Asian Models Ad Vs Western Models Ad
Thursday, September 30, 2010
In this study, I analyzed advertisements collected from women’s fashion and beauty magazines in Singapore in print advertisements. I found that although demure dress was used most often for both races, Western models were shown more frequently than Asian models in seductive dress. Western models were also posed more often than Asian models as the seductive beauty type. Product categories also differed. Western models tend to be featured in ads for clothings, accessories and perfumes while more Asian models were used in ads for health aids, electronic products and lifestyle products. Below are some ads I've taken from some local magazines and websites.
Western Models Ads
Asian Models Ads
