"Asian Vs Caucasian Models In Singapore"

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An inquiry in the fashion industry's use of Asian and Caucasian models in advertisements and fashion shoots in Singapore. Studying the factors that result in the frequent use of Caucasian models in fashion shoots and the frequent delineation of Asian models in advertisements

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Physical Proportion
Wednesday, January 5, 2011




Caucasian models physical proportion is closer to the ideal model proportion. A survey on whether it is true that Caucasian models have stronger physique than Asian models and the majority agreed with this phenomenon. Most of them think that Caucasians has got stronger features and versatile look.  And Asians tends to emulate that look whether is it through multiple plastic surgeries or visiting slimming centers to “modify” themselves to look more prominent. So, who defines what the ideal model proportion is?

The origin of the ideal model proportion was an influence from the West. The standard of the ideal beauty has always been idealistic and hard to achieve  The ancient Greeks were the ones who attempted to define ideal beauty. Beauty was being defined in the perspective of Art. Renowned historical figures from the West such as Polyclitus from Greece, Praxiteles from Greece, Marcus Vitruvius Pollio from Rome, Masaccio from Italy, Leonardo da Vinci from Italy, Albrecht Durer from German, Agnolo Firenzuola from Italy, Sandro Botticelli from Italy and Peter Paul Rubens from Flemish, are important  people who help define ideal beauty. In 19th century during the Victorian era in European countries, their costumes are mostly corsets, crinoline and bustles and were designed to be very tight at the waist area to define the hip and tiny waist. All these have shown that idea of an ideal model proportion started from the Western countries, therefore logically, the Western countries will have more women with ideal model proportion figures than Asian countries.


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