"Asian Vs Caucasian Models In Singapore"

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An inquiry in the fashion industry's use of Asian and Caucasian models in advertisements and fashion shoots in Singapore. Studying the factors that result in the frequent use of Caucasian models in fashion shoots and the frequent delineation of Asian models in advertisements

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Brands
Tuesday, December 28, 2010



Despite that the media has got a great influence on the consumers, they are not the ones who determined the choice of models being used for ­­fashion shoots. The clients and advertisers are those who decide on who to use for their ads. As most fashion brands are from the West, the design and cutting of the garments is no doubt based on the body proportion of Caucasians. Naturally, the Caucasians will look better in these garments as compared to Asians.


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